Coke Studio

Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform, which bridges barriers, celebrates diversity, encourages unity and instills a sense of Pakistani pride. Coke Studio is an inspired step by Coca-Cola for having created a platform where renowned as well as upcoming and less mainstream musicians from various genres can collaborate musically.

Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform, which bridges barriers, celebrates diversity, encourages unity and instills a sense of Pakistani pride. Coke Studio is an inspired step by Coca-Cola for having created a platform where renowned as well as upcoming and less mainstream musicians from various genres can collaborate musically. Now in its third year running, the venture itself has continued to evolve in its outlook and execution. Where Coke Studio One centered on the philosophy of peace and harmony and the appreciation of live music recording, Coke Studio Two was about the Pakistani identity and unity and celebrating individuality.

In the third season, we come full circle but widen the same to encompass all identities as well as be circumspect and retrospect about our own journey — how dreams and goals are created and realized. User-contributed text is available under the Creative Commons By-SA License and may also be available under the GNU FDL..