Bit Reduce

"bit reduce" is an electronic music experiment, if by this label we mean that they use both electronic and acoustic instruments: their way of using them - that is, the classic home studio dominated by inexpensive computers - is what characterizes their sound and makes them a part of electronic music in its broadest sense. their technique is to play sessions like any other rock band, and then sample them so they can be used... as if they were loops taken from vinyl. their focus is always on the rhythm and the beat, but it is built into a structure much like that of a classic pop song.

"bit reduce" is an electronic music experiment, if by this label we mean that they use both electronic and acoustic instruments: their way of using them - that is, the classic home studio dominated by inexpensive computers - is what characterizes their sound and makes them a part of electronic music in its broadest sense. their technique is to play sessions like any other rock band, and then sample them so they can be used... as if they were loops taken from vinyl. their focus is always on the rhythm and the beat, but it is built into a structure much like that of a classic pop song.

in this sense, theirs is a path that leads from the beatles to underworld, just as from mano negra to rino gaetano. over house music programming and latest generation synthetic sounds, simple and intelligent vocal melodies keep on prevailing while, mixed with samples and delays, and together with the sound of guitars, linking club moods with the song form. even in their lyrics, the intent is to actualize language, to feel it living, and they integrate italian and english not as an affectation, but in order to document a process that can be witnessed daily in the spoken language. the project was born in early 2002 in turin, as part of the phenomena that is the musical scene in this city, stimulated by its atmosphere and its ever pulsing club culture.

in this sense, the divergent histories of the two members, kino (a programmer and sound technician, and a collaborator of africa unite, bluvertigo, and vinicio capossela) and mao (a musician with various albums to his name) are a good representation of the style their music takes as it moves between acoustic guitars and drum machines. bit reduce's list of credits includes various club nights in turin (docks home, bar bar, hiroshima mon amour), rome (magazzini generali), and milan (leoncavallo), a few musical installations (the san filippo art gallery, villa capriglio), and talking part in the tora tora festival. "bad boy screaming" gets released in the following year on the "piemontegroove" compilation. "bit reduce" is still a side-project amongst the infinite activities of mao, that keeps working extemporarily in the electronic music field, so this project could "defrost" itself and express itself once more in the future.

2006: at the moment 17 tracks were composed and are ready. User-contributed text is available under the Creative Commons By-SA License and may also be available under the GNU FDL..